Shell Saudi JOSLOC taps PR Arabia to boost market

Shell Saudi Arabia JOSLOC has signed an agreement with PR Arabia, a full-service public relations firm based in Jeddah, to handle all its activities related to communications and promotions of its products and services. Under the agreement, PR Arabia, with its accumulated wealth of knowledge and professional acumen from more than 20 years of experience in the public relations business, will elevate further the supremacy of Shell technology and raise further the consumers’ awareness about the efficacy of Shell products both to the machines and environment. The agreement was signed by Firas Wehbe, B2B Marketing Manager at Shell Oil Saudi Arabia, and Walid Karanouh, managing director of PR Arabia. Commenting on the agreement, Karanouh said it's the team of experienced professionals who accumulated a wealth of knowledge for more than 20 years of experience in the P.R. field which made us one of the leading public relations service providers in KSA. PR Arabia is a forward thinking organization with strong orientation toward clients’ services and dedication to achieve results above client’s expectations. We are continually looking to new concept and ideas to create innovative, exciting events and P.R. services that give value to our clients and enhance the quality of their business. “It’s the result that makes the difference,” he noted. PR Arabia handles the communication and public relations services for most of the car and automobile dealers and distributors in Saudi Arabia. “We firmly believe that we have a bag load of unique, unrivalled and decisive communication services to offer you as a living brand in different/dynamic and modern way, keeping in mind the image recognition and corporate brand equity,” Karanouh pointed out. Firas said the agreement is expected to further boost the image of Shell and its products and at the same time widen its marketing as well as client services’ reach. The collaboration will strengthen Shell Saudi Arabia JOSLOC ongoing marketing’s commitment to its current and potential customers, enlightened clients about new techniques and technologies that contribute to better-quality infrastructure projects, such as Riyadh Metro, Firas said. He added that the selection of PR Arabia to be its partner in disseminating the right and accurate information about Shell’s products and services is in line with the company’s vision of “becoming the first choice for our customers, shareholders, people and business partners, and underpins Shell’s mission of ‘offering top quality products served by world class local professionals living with our values’.”— SG