American Food Festival at Manuel Supermarket held

The American Food Festival at Manuel Supermarket was inaugurated last Jan. 14. US Consul General to Jeddah Todd Holmstrom delivered the opening remarks and participated in a ribbon- and cake-cutting ceremony with the CEO & co-founder of Manuel Supermarket Khalid Al Darwish at Jeddah’s Manuel Supermarket Stars Avenue Mall. The local, high-end grocery chain has four locations in the Jeddah metro region and its flagship branch at Stars Avenue is popular with many Jeddawis. Manuel Supermarket, a direct importer as well as domestic purchaser of grocery products, carries a number of American fresh and processed foods, as well as other culinary and household items which are sourced from the United States. The company was established in 2010 by a group of Saudi investors. Holmstrom and Al Darwish, along with General Manager Abdulrazzak Al Darwish took a tour of American goods in the Manuel Stars Avenue branch store. Manuel Supermarket has arranged a week-long promotion highlighting newly imported American products in a specific area and will offer discounts on many American brands. — SG