FRESH out of the oven and designed to serve more than one, the Johnny Cupcakes X G-Shock collaboration arrives in one of G-Shock’s most popular and recognizable styles – the GDX6900 – the timepiece is topped with pink, blue, and white sprinkles on an aqua background. The cascading sprinkles on the watch and packaging are an ode to Johnny Cupcakes’ ever-present cupcake motif.
“We wanted to create a watch that would compliment our unique take on apparel design and carries the lighthearted approach that makes us both stand out. We knew we wanted to use a signature pattern and that’s when we landed on the sprinkle idea. Sprinkles are the accent to a cupcake. They top it off and complete the whole look, and that’s exactly what a watch is to an outfit.” - Johnny Earle, Founder & CEO of Johnny Cupcakes
The GDX6900JC-3 serves up convenient and effective features such as Shock Resistance, 200M Water Resistance, Auto LED (Super Illuminator), Flash Alert, 3 Multi-function Alarms, World Time (29 Time Zones/48 Cities + UTC), , 1/100th Sec. Stopwatch (24HR), Countdown Timer (24Hr), 12/24 HR Format, Mute Function, and 10 Year Battery Life.
Adding to the colorful and unique sprinkle motif is a pink frosting graphic within the LED backlight, pink band keeper and Johnny Cupcake’s iconic insignia of skull and crossbones, with a cupcake silhouette replacing the skull, engraved on the case back. Fans of Johnny Cupcakes and G-Shock will be sure to see this timepiece as one of many collectible G-Shock timepieces.
The company hosted an event at Virgin Megastore in Red Sea Mall recently with a retail activity in which the price will be SR550, and held a T-shirt design competition.
