Lifestyle marks its 200th store opening in Middle East and Africa

Lifestyle, a division of Landmark Group and the largest beauty and home décor retailer in the region, has achieved another remarkable milestone by opening its 200th store in Middle East and Africa. This achievement cements the brand’s strong presence and growing retail footprint now spanning 15 countries and over a million sq. ft. across the region and its robust development plans in KSA. The 200th store, which opened in January 2016, is an outstanding accomplishment for the brand as this marks Lifestyle’s foray into Nigeria. Sachin Mundhwa, CEO of Lifestyle, said “we are elated and proud to achieve this milestone as we enter newer territories. Lifestyle has ambitious plans underway and hopes to take bigger strides this year. Since our inception in 1998, customers have appreciated both the affordability and comprehensive range of brands and products.” “I would like to take this opportunity to thank all our customers, employees, and partners for their support and contribution to this success. This achievement is an affirmation of our team's commitment to a quality driven business operation,” he added. Lifestyle has recently achieved the 100th store opening milestone in the KSA with the 2,330 sq. ft. store at Al Rashid Mall in Dammam. With this opening it is noteworthy that 50% share of all Lifestyle stores are now located in the Kingdom. Continuing its expansion plans, Lifestyle is slated to open 25 new stores in KSA by June 2016 across Riyadh, Jeddah, Al Khobar, Buraidah and Abha spanning across 76,000 sq. ft. of retail space. Having started its first store in 1998 in UAE, Lifestyle has grown from strength to strength, offering a large variety of internationally renowned brands across an expansive range of cosmetics, bath & body, fashion bags & accessories, home décor, furnishings & fragrances. — SG