Largest gathering of people dressed as ‘Ben 10’ lands a Guinness World Records title

The Kingdom of Saudi Arabia has officially added yet another world record to their credit as a group of 475 kids, dressed as cartoon character Ben 10, gathered to set the new Guinness World Records title for the “Largest Gathering of People Dressed as Ben 10”. Organized by Rainbow Flavored Milk in partnership with Cartoon Network Arabia, the event took place over the past weekend in the Red Sea Mall in Jeddah. With registrations kicking off at 5 PM on the evening of March 25, the event attracted families and kids aged 4-11 years old from all over the Kingdom and saw them gather in a formation depicting the Rainbow Milk logo. The event also offered a celebratory evening full of fun, games and enjoyable treats for participating kids and their families in the lead up to the successful Guinness Wolrd Records attempt. Hein Raijmakers, Marketing Director of FrieslandCampina Middle East, said “we are so pleased to set a new Guinness World Records title in Saudi Arabia. This was a great platform for us to leverage our partnership with Cartoon Network Arabia’s much loved cartoon character, Ben 10, and put forward our message of healthy living amongst an audience of very enthusiastic children. We look forward to bringing many more exciting events like this in the future as a testimony to our commitment to raising healthy and happy kids.” All of the participants were gifted a personalized Guinness World Records participation certificate to mark their contribution to the iconic world record along with exciting Ben 10 merchandise and complimentary samples of Rainbow Flavored Milk to enjoy with their families. The Rainbow flavored milk range introduced in partnership with Ben 10 comes in 4 delicious flavors – vanilla, chocolate, banana and strawberry. — SG