Ejadah attracts youth for more creativity

Shahd Alhamdan “Ejadah Confex”, the Saudi Creative Economy Conference and Exhibition, which opened in Bay La Sun Hotel, King Abdullah Economic City on Wednesday, succeeded in grabbing the attention of many Saudi creative companies and young Saudis. Such an event is aiming to enhance the awareness of Saudis about the importance of developing creative economy in the Kingdom. It is also gives talented young Saudis the chance to develop their creative skills and encourage them to improve their capabilities in the creative field. Visitors will find in the exhibition many local creative companies whose work related to media and social media including, Telfaz11. Several keynote sessions, workshop, competitions and awards will be part of Ejadah, which will continue until Saturday. The workshops will include topics about business, social media, designing, creative thinking, and more. Creative Art Modeling Entertainment Learning, as well as Business Growth Strategies and Marketing are some of the workshops. For many young people, Ejadah is a turning point for them to increase their communication zone and let people to know them. Ghazal Abdullah, one of Ejadah’s visitors and project manger said, “Ejadah was great way to see the potential that we have in our country. The conference was beneficial. Great speakers, great workshop. Basically it opened my eyes to many things that are going on in the country. We hope to see like Ejadah conference next year.” Roba Alkhouli, one of the cofounder of 120 GrafiX company, one of the local Graphic Design companies, explained this as an opportunity for them as a company so people can know about them. She said, “We want to break the routine from marketing ourselves through social media. I do want to be part of this exhibition to participate in being part of the groups who will create the future Saudi creative economy and it (Ejadah) is in Jeddah for the first time.” King Abdullah Economic City is the innovation partner, and Dar Al-Hekma, is the academic partner.