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Shahd Alhamdan
JEDDAH —ICONIC, one of the famous fashion retailers in the region, presented its summer collection 2016 at Rosewood, on Wednesday.
For this summer the style of clothes is a mix between refreshing fashionable daily appearance blind with elegance combined with confidence look.
What makes the summer collection special is the mix of the colors. Some of the pieces are red, yellows mixed harmoniously with whites and blues.
Most of the colorful shiny pieces from the collection are already available in the store for most of the family members. T-shirts with special fabrics and prints are part of the women and men fashion line.
Lace and Print mix fit and flare dress, embroidered lace peplum top, tassel suede sleeveless jacket, and tassel suede asymmetrical pencil skirt, are some of the clothes for women in this year summer collection.
Evening classy short dresses is also part of the collection and most of these dresses are black.
Men can have the chance this summer to buy Baseball varsity Shirt and Knit Textured Shirts and Suits.
Raza Beig, CEO Splash and ICONIC, explained that what is special and nice in this summer collection is that it has got all the trends which is needed for the summer, whether the pool glam or the ladies high tea fashion line, which is very feminine.
The summer collection would have a special Eid collection in the next period. As being mentioned, Eid season is such an important market for us.
The Eid collection will include embellishments and beautiful hand crafted pieces, which is what the Arab women have historically loved. The collection will have a lot of crystals making the Eid fashion line a glamorous collection for this year.
The brand has launched seven stores in the last six months and is planning to open two more stores in May 2016 in Riyadh and Dammam.
Beig said, “ICONIC is a new brand. We have only 25 stores and we are going to open 10 in the coming year.”
