Saudia signs bilateral marketing agreements

JEDDAH – Saudi Arabian Airlines (Saudia) crowned its successful participation in the Arab Travel and Tourism Forum (ATM 2016) in Dubai with the signing of many bilateral agreements in the fields of marketing, Al-Fursan Program, Haj and Umrah and developing products, Engineer Saleh Bin Nasser Al-Jasser, director general of Saudia, said. The Director General of Saudi Arabian Airlines (Saudia) met with Sheikh Ahmed Bin Said Al Maktoum, president of Dubai Civil Aviation Authority (DCAA) and chairman of flydubai. During the meeting held at the Saudia pavilion in the Arab Travel and Tourism Forum in Dubai and amid the forum’s first day deliberations, they discussed the close ties between Saudia and DCAA and the means to bolster them. Al-Jasser accompanied his guest Sheikh Al-Maktoum on a tour around the pavilion where they saw Saudia’s activities in the forum, the products it is showcasing and its development plan for the current stage. Saudia pavilion saw visits by a large number of people to get an idea on Saudia products. Joint business meetings were held and several cooperation agreements were signed in many fields. Saudia’s pavilion in the forum was the focus attention of international news agencies like Bloomberg, AFP and Reuters and satellite TV channels. Saudia is being developed (refurbished, revamped?) during the coming five years with investments totaling SR60 billion. — SG