Mahindra all set to strengthen its foothold in the Kingdom

MAHINDRA Powerol, a division of Mahindra group and a $16.9 billion multinational based in Mumbai, India, is all set to strengthen its foothold in diesel generators business in Saudi Arabia. In just over one year of its presence it has already received tremendous feedback from the market. Presently it’s present in Jeddah, and soon it will increase its presence in the country through appointing distributors in Dammam and Riyadh. Mahindra Powerol distributor Intermodal Group is presently handling Jeddah area and providing service across the country. Along with Intermodal, Mahindra Powerol would be cementing its position in Jeddah market. Mahindra Powerol strongly believes in customer service and support, and it is this facet that the company would be seeking to strengthen first. So before the start of any sales network, Powerol will be setting up service network to ensure smooth functioning. Mahindra Powerol has a long-term plan for this market. “Though the times are challenging now, we will be here to stay and develop our brand in this part of the world,” said Mahindra Powerol Business Head & Senior Vice President P. Palaniappan. Mahindra Powerol took a step towards strengthening the brand by participated in Saudi Power 2016 exhibition for the second time in Riyadh. On May 9, at International Convention & Exhibition Center, Riyadh, the exhibition was inaugurated by the Deputy Minister for Electricity Dr. Saleh Bin Hussein Al Awaji. Mahindra Powerol had the opportunity to welcome and interact with Dr. Saleh in its stand No. 2B30. During the interaction, Dr. Saleh was briefed about Mahindra Powerol operations & future plans in Saudi Arabia by Palaniappan. Dr. Saleh expressed his best wishes for the firm’s success in Saudi Arabia. In the exhibition Mahindra Powerol displayed its one 20kVA Telecom Specific Diesel Generator and one 60kVA diesel generator for the construction segment. Powerol focuses in the range from 7.5kVA to 200kVA for global markets. It offers several advantages, few of them like: • Fuel Efficiency • Less vibration • Low noise levels and maintenance cost Mahindra Powerol products are presently available in over 24 countries across Africa, Middle East & Asia with strong sales and service support. Mahindra Powerol are powering over 300,000 Diesel generating sets in India and in global markets. Intermodal Services, distributors of Mahindra Powerol in Jeddah, have their offices off Khalid Bin Waleed Street. — SG