Home Box expands Saudi footprint

HOME BOX, the new value driven furniture brand, has launched its first outlet in Riyadh, Saudi Arabia. Spanning an area of 2,600 square metres, the store showcases the brand’s newest collection that suits all the requirements of the typical modern-day home. The store has products for every room, from contemporary furniture to eye-catching accessories. The store was inaugurated by Princess Lulwa Bint Khalid. To celebrate the launches, Home Box rolled-out an inaugural WOW offer for its customers. With the new opening, Saudi Arabia currently accounts for 8 Home Box stores. The brand is set to launch an additional 2 stores in the country in the coming months. Ajay Antal, business head at Home Box, said, “Home Box is a value driven home shopping destination for smart, contemporary furniture and modern home furnishings. With the launch of our first outlet in Riyadh, we aim to plug a gap in the market for shoppers that are looking for home and lifestyle products, that are durable, on-trend and value driven.” Home Box is the latest addition to Landmark Group’s retail offerings, which comprise a diverse portfolio of categories including; high street fashion and accessory brands, electronics, home décor, beauty products, sporting goods concepts and more. Home Box is a one-stop shop for smart and contemporary furniture suited for everyday living at affordable prices. The store brings fashion forward, contemporary, affordable furniture offerings. Home Box launched its first store on Nov. 16, 2013, in Al Qassimia, Sharjah, and plans to extend footprints across the region in the coming months in order to provide consumers with an economical home shopping experience. Owned and managed by the Landmark Group, the retail concept has an extensive range of great quality products. Home Box believes in making customers feel at home with its good and honest prices.