Kinan summer entertainment campaign gains momentum

Shahd Alhamdan JEDDAH — As part of the Kingdom’s Vision 2030, Kinan, a real estate development company, is launching an entertainment campaign across its six malls in the Kingdom this summer, aimed at providing more entertainment for customers and creating temporary summer jobs for young Saudis. The 45-day event began on July 8 in the company’s malls such as Roshan Mall and Al Jamea Plazain Jeddah, Dana Mall in Yanbu, Aliat Mall in Madinah, and Rimal Center and Azizia Mall in Riyadh. Kinan’s Western Region marketing manager Ahmad Mujallid said the campaign would raise the level of entertainment for customers and provide them with activities that would attract higher levels of internal tourism in the Kingdom. Mujallid said one of the project’s objectives was to link the six malls together in one great roadshow campaign to bring a higher level of experience to customers, while also showcasing the strength of Kinan malls in providing a unique shopping experience. “We are providing multiple activities and performances, competitions and prizes for all participants. We are also having multi-fun corners, such as burger and ice cream corners for food distribution, multi competitions and activities with prizes for participants, and photos booth with the main characters in the mall,” Mujallid said. Moreover, he said several Saudis are part of the campaign, as the company focuses on having Saudi promoters and supporters in line with the initiative to help young Saudis find employment.