LG Electronics CEO’s visit to Kingdom further boosts alliance with Shaker Group

SHAKER Group, the biggest distributor of LG Air Conditioners in the world, has hosted at its headquarters in Riyadh, Seong-Jin Jo, CEO of LG Electronics, in a very special visit to the Kingdom last week. The visit from the top senior official figure at LG Electronics was highly appreciated by the Shaker Group, valuing it as a great opportunity to enhance the solid strategic partnership between the two parties toward wider horizons, in line with the huge investment opportunities in “KSA 2030 Vision”. Seong-Jin Jo offered his sincere thanks to Shaker Group for the unique and continuous support given to LG ACs products in KSA since the start of the strategic partnership between them in 1995. He also praised the great efforts of Shaker Group, reflecting its keenness to maintain, enhance, and fortify the No. 1 positioning of LG Air Conditioners. “This zeal has ranked LG ACs on top of all similar competitive brands in KSA, making it the brand of choice among Saudi consumers and second to none for the past 15 years,” he pointed out. During his tour in the LG/Shaker factory in Riyadh, Seong-Jin was extremely impressed with the highest level of global quality standards of the locally-fabricated A/C units. He highly praised all staff members for their skills and professionalism, along with the advanced technologies applied, which is in line with the directives of the Kingdom’s strategy aimed at rationalizing energy consumption. The unique alliance between Shaker Group and LG Electronics which has been recently renewed for the coming 10 more years, received strong words of praise from Seong-Jin: “With our renewed partnership, consumers can continue to get smart and friendly-environment air-conditioner products, while creating ways to further increase the effectiveness and efficiency of LG products.” He expressed his sincere appreciation for the warm welcome extended to him by the Shaker Group during his stay, the Board of Directors members, as well as the whole staff.