INSIGHTFUL PROGRAMS

Pan Arab TV channel, Quest Arabiya, is set to focus its September programming line-up on uncovering the fascinating Kingdom of Saudi Arabia as it approaches its 86th National Day. Throughout the month of September, the channel will broadcast a selection of internationally and regionally acclaimed shows, which have been handpicked from Discovery Communication’s extensive library, as well as other esteemed regional production houses profiling the country. Quest Arabiya will also add to the incredible line-up with its own original content that bookends the programs to expose audiences to fascinating facts about Saudi Arabia and the people changing the dynamic country, including profiling a variety of Saudi nationals that are pioneers in their fields. The selection of programming, which will be aired on the channel for the first time, will educate and entertain audiences alike, creating a rich lineup for regional audiences; from the engineering feats that made the unique architecture of the Makkah clock tower possible, to exploring the exotic marine life that populates the two bodies of water on the east and west coasts of Saudi Arabia. Khalid Khouri, deputy general manager of Quest Arabiya, said, “As a show of our respect to the Kingdom of Saudi Arabia and its people, we would like to pay homage on its 86th National Day, which marks yet another milestone in the great history of the country. “We’re delighted to broadcast these fantastic programs and original content, which will showcase the great success in the amazing Kingdom and the fascinating things that make up Saudi Arabia. We plan to take our MENA audience on a journey to discover the kingdom through these informative and entertaining programs.” Khouri added: “Our programs are selected to entertain, excite and educate our viewers on the unique landmass that makes up our region and the people within it. Whether that’s exploring our incredible history or challenging stereotypes through highlighting the modern region, we want to showcase all that our Arabic countries have to offer.” Quest Arabiya will broadcast KSA-related content throughout the month of September, with special features on National Day, Sept. 23. Serving its Pan Arab audience, the channel has the flexibility to shape its programming around important events and themes from throughout the region. The free-to-air channel launched in December across the Middle East and North Africa (MENA), focuses primarily on factual and reality based programming. Quest Arabiya broadcasts 24 hours a day and is available in Arabic to an audience of 340 million in 45 million households across 22 countries in the MENA region. Quest Arabiya, is a partnership between Image Nation Abu Dhabi and Discovery Communications. It broadcasts regionally produced, world-class original material focusing on stories relevant to the region and is available across the entire MENA region. Focusing primarily on factual and reality based programming, Quest Arabiya broadcasts 24 hours a day, is accessible to an Arabic audience of 340 million in 45 million households across 22 countries in the MENA region. The channel has a broad appeal to a wide demographic of Arabic-speaking males and females while specifically targeting males 16+ at key times in the schedule. Quest Arabiya broadcasts regionally produced, world-class original material focusing on stories relevant to the region. Alongside this content from Discovery’s extensive library of internationally acclaimed factual entertainment shows has been fully Arabized to ensure the channel appeals to as wide an audience as possible. Quest Arabiya aims to become the go-to platform for showcasing talent from across the region. The channel is committed to creating regionally produced original programming, fronted by regional talent. It covers the following genres: Extreme Outdoor, Turbo, Engineering, Nature & Wildlife, Science & Space and People & Places. There will also be programming focusing on crime and illusions. — SG