AGILITY, dynamism, power, and precision – the new BMW M Collection visibly conveys the philosophy of BMW M. The new collection cuts a particularly dynamic figure with its exuberant designs and the highest quality standards.
Performance meet precision. The high-precision automatic chronograph makes not only motor sport enthusiasts’ hearts beat. The exclusive Swiss-made Sellita SW 500 automatic timepiece has a back and cover made from sapphire glass and also impresses as a sporty, elegant accessory with eye-catching looks. The brass face with an additional trio of small chronometer dials (totalizers) as well as a date and day-of-the-week display conveys precise information at all times, while applied indices, illuminated hands and a color BMW M logo provide further visual highlights. The signature tachymeter scale also satisfies even the most exacting demands. Inspired by the design of the BMW M4, it records speeds from 60 to 500 km/h. Now all that’s missing is a new track record.
Functional styles blend power and lightness. The power-packed motor sport genes of BMW M are reflected in the collection’s textiles. Sophisticated cuts and materials lend impressive functional appeal and make them ideal for everyday use.
A case in point is the high-quality BMW M Jacket for men, which provides reliable warmth in all weathers. Thanks to a placket over the zip and collar tab, the jacket deflects even strong gusts of wind outside the car or when driving with the roof down. Zips with tabs based on the design of the BMW M4 sports steering wheel and the quilted lining mirroring the styling of the BMW M4 air inlet grille underscore its sporty appearance.
Meanwhile, the details of the BMW M Jacket for ladies and its slightly shimmering contrasting fabric with quilted finish produce a sophisticated layered look with visual interplay between two different materials. Pleasant warmth comes courtesy of the lining, whose elaborate quilting also echoes the design of the BMW M4 air inlet grille.
The neoprene-like BMW M Sweat Jackets made from a wind-repellent fabric also cleverly combine functionality and style. The sweat jacket for ladies features fashionable appliqué detailing with matt and shimmering materials on the shoulders, sleeves and back, while quilted appliqués on the men’s version create a dynamic effect.
Dyed-in-the-wool BMW M fans can express their passion for the brand through fashion, thanks to the new T-shirts. The BMW M Fan T-Shirt with brightly colored BMW M logo print for men and the BMW M T-shirt with gloss-print BMW M logo for ladies make a clear statement.
The stylish unisex Puma sneakers in BMW M design bring sporty levels of grip to the soles of your feet. The silver-colored BMW M X-Cat with distinctive carbon-look details and the BMW M Puma Evo Speed, whose characteristic design is elegantly underlined by a black structured appearance, send a strong dynamic message.
As well as high-quality clothing and footwear, the new M Collection also includes a wealth of accessories brimming with power. The BMW M Lifestyle Headphones – which can also be used for listening to music and making phone calls wirelessly thanks to Bluetooth 4.0 technology – and the BMW Power Bank with charging capacity and ports for two devices (featuring the distinctive design of the BMW M4 air inlet grille) make practical everyday companions. — SG
