Mobil 1 celebrates 10th anniversary of EXCS

JEDDAH — In completion of the success of the marketing plans for the Luxury Motor Show (EXCS) which is celebrating its 10th anniversary in October, Arabian Petroleum Supply Company (APSCO), the manufacturer and marketer of Mobil oils, renewed its sponsorship for this outstanding show. After signing the sponsorship agreement between APSCO and Specialized Systems for Exhibitions and Conferences, the organizing company of EXCS, Khalid Al-Tayeb, Director General of Lubricants and Specialties, said sponsoring of EXCS comes in line with APSCO strategic marketing programs. Al-Tayeb underlined the importance of participating in this specialized motor show where most luxurious and other highly regarded and famous cars that use “Mobil 1” oil will be showcased. He added: “We have found that our sponsorship of the Luxury Motor Show (EXCS) constitutes an important and highly sophisticated platform to showcase our products and services. EXCS has proved throughout its previous sessions to be a very successful and influential.» Meanwhile, Abdullah Al-Shamasi, CEO of the show organizing company, expressed his appreciation for APSCO›s renewal of the sponsorship agreement for the 10th edition of the Luxury Motor Show, and said: Participation of a large national company forms an important motivator for developing of a specialized motor show such as the Luxury Motor Show (EXCS). We, as the organizing company of the show, are very proud of this sponsorship, which, no doubt, will play an active role in elevating the show level and raise the number of visitors.”