Cadillac’s president visits Saudi Arabia

JEDDAH — Due to the latest economic developments in Saudi Arabia, in the light of the new investment opportunities of 2030 Vision and the pursuit of Cadillac International to expand and increase its presence in the Saudi market, Johan de Nysschen, President of Cadillac & General Motors Executive Vice President, is visiting Al Jomaih Automotive Company (AAC), the exclusive dealer for Cadillac in the Kingdom and the largest agent for General Motors vehicles in the Middle East. During his visit, De Nysschen will review plans and strategy of AAC as well as the future of Cadillac in Saudi Arabia. He will also patronize the official launch of the first of its kind Cadillac showroom here in Jeddah, combining luxurious design and innovative identity of Cadillac. De Nysschen was appointed president, Cadillac and General Motors executive vice president in July 2014. He is responsible for all aspects of Cadillac globally, including sales, pricing and network development; strategic brand development and marketing; product portfolio planning, including providing critical input for product engineering and design; and overall business results. — SG