ICONIC hosts first youth fashion show

ICONIC, the fashion different haven for the trendiest fashion in the region hosted its first ever youth fashion show over the weekend which saw talent from across schools and universities walking the ramp. Over the past few days, ICONIC groomed 40 budding models shortlisted from across Dubai to showcase their new collection to a 600 strong audience at Waldorf Astoria, The Palm. With streetstyle becoming a staple these days and just as sought after as the runway shows, the overall theme of the show highlighted that aspect. The models sashayed down the runway in the brand’s latest collection which highlighted some of the major trends of the season. With undertones of sports luxe, the show was all about the cool urban culture vibes that one could see in the distant future. The collections showcased key trends from the Winter’16 season and early trends from Spring’17 and are available now at ICONIC stores across Saudi Arabia. After a successful show, an after party followed which had the likes of DJ Bliss spin his tunes to get the guests grooving. “The students really stepped up their game to put up a show that was nothing short of professional and top notch. It encouraging to see this much passion and dedication in young students to follow their dreams. The ICONIC Fashion Show Experience is a platform for young talent to get a boost and really showcase what today’s youth look for in fashion,” added Raza Beig, CEO Splash & ICONIC and Director- Landmark Group. Catch the latest updates on the brand and highlights from the show on Instagram @iconicstoreme and on Facebook at I Am ICONIC. — SG