Renault goes on the offensive with new KOLEOS

RENAULT is keeping up with its offensive in the SUV segment, and is extending its model range by launching new KOLEOS, in an event held in Downtown Dubai on Oct. 19, 2016. This brand-new addition to the product line-up will provide Middle-East customers with a wider and complete choice to fulfill even more their local expectations. New KOLEOS introduction in the Middle East is happening within the first Renault countries to launch this new model, before European markets. In order to be even more in tune with the region requirements, a local product range has been specifically designed. Speaking at the event, Marwan Haidamous said: “New Renault KOLEOS is the perfect flagship of our new brand identity. Built from the ground-up, it features a new design, a new platform, new dimensions, new positioning in the range and new technologies.” He concluded: “The car combines the refinement of a large saloon car with the robust styling of an SUV.” New KOLEOS was unveiled at the last Beijing Motor Show and embodies Renault’s high-end vision for the markets where SUV sales are booming. New KOLEOS delivers all that is expected of a D-segment SUV: powerful, muscular exterior lines, four-wheel drive technology, all-terrain ability thanks to a ground clearance of 210mm, 15cm longer than the previous model, and 550 dm3 VDA boot (equivalent to 600 liters). Besides, this new add-on to the catalog highlights Renault’s know-how: a refined, comfortable interior with seats including technology and design amongst the very best in its category, class-leading cabin space, including 289mm of rear knee room, 8.7” touchscreen tablet with R-LINK 2 multimedia & navigation system. New KOLEOS delivers a blend of robust SUV codes as well as the refinement and features associated with large sedan cars. With its global appeal, New KOLEOS will play a huge part in the Renault’s brand’s international growth by expanding its product range and extending its foothold across the world. For Renault, New KOLEOS comes at a time when SUVs are enjoying strong growth in many markets, and for many consumers, this will be their first opportunity to experience the Renault brand. With a very attractive opening price and equipment grades, New KOLEOS is now on sales in the Middle East. — SG