By Faiza Rizvi
Saudi Gazette
COACH launched its signature fragrance in the Kingdom, which is inspired by the spontaneous energy and downtown style of New York City. The perfume, which was launched at the Coach store at Jeddah Boulevard, is spirited and sparkling, yet sensual and feminine. It’s full of contrasts, which is a blend of bright, sparkling raspberry and creamy Turkish roses, with a dash of sensual suede of musk base. The signature scent was created by perfumers Anne Flipo and Juliette Karagueuzoglou.
It’s not just the fragrance that embodies the luxury brand but also the bottle. A tribute to the heritage of the original American house of leather, the feminine oval bottle references many of Coach’s iconic codes. Its spray cap is shaped like a gold turn lock, imitating the signature clasp on Coach bags. A hangtag in ebony leather and polished metal adds a distinctive finishing touch. A horse and carriage logo, an enduring symbol of coach craftsmanship, is subtly engraved into the glass. Adding a nod to femininity, the soft pink packaging features Coach’s iconic horse and carriage logo.
Coach’s Executive Creative Director Stuart Vevers cast Chloë Grace Moretz as the face of the fragrance campaign. Moretz has worked closely with the brand for the past two years and embodies the Coach values – an all-American girl who is youthful, modern, and authentic with her natural beauty and free spirit.
“It’s an honor to be the face of this fragrance,” said Moretz. “To me, it’s everything I love about Coach. It’s modern, happy and perfectly captures the spirit, energy and excitement that Stuart has brought to Coach.”
Moretz, 18, started acting at the tender age of seven, and has worked in over 30 highly acclaimed movies.
Coach today, is a New York design house of modern luxury accessories and lifestyle brands, pairing exceptional leathers and materials with innovative design. Stuart Vevers’ collections for women and men are effortless and personal, with a downtown attitude. As fragrance is a very important part of Coach’s story, Stuart has been involved in every step of the creative process, ensuring an authentic representation of the Coach brand.
“What I wanted to create was something different, an alternative to what’s already out there. For me, it was about finding what makes Coach unique. It’s that lightness of American spirit with the known and familiar – and now new proportions,” said Vevers. — SG
