Tender Story No.5: A sweet tale of destiny

TOUS, together with SCPF, presents the fifth installment of the now famous Tender Stories. A comprehensive communication campaign with the objective of depicting tenderness from a new angle, as well as revealing the new Fall/Winter Collection 16-17. The new Tender Story No.5 is a short, sweet tale that shows destiny as the driving force in bringing people together. In it, we are told the story of Kate (Gwyneth Paltrow) and Peter (Nicholas Gleaves), two pet lovers who, despite being made for each other and going to the same cafe every day, have never come to meet. The audiovisual campaign has been created by producer Victor Carrey, who has once again kept the cinematographic character and the visual look of the piece that are so symbolic of the brand. The graphic campaign was carried out by the photographer Daniel Riera and will appear between the pages of print media and outdoor formats, as well as in the more than 500 stores belonging to the brand worldwide. TOUS continues to position itself this way by telling stories that reach out to people and describe the tenderness of TOUS itself from new points of view, in a cool, intelligent, exciting and fun tone. With this new tale, the firm strengthens its collaboration with the Academy Award winner Gwyneth Paltrow, as the face of the brand and protagonist of its advertising campaigns worldwide. — SG