Saudi mother relives history with a taste
Saudi mother relives history with a taste
November 24, 2016 | 12:03 AM
Umm Ahmed Alnajar says she enjoys making mamoul because it is "part of our past".
November 24, 2016 | 12:03 AM
Last Updated: November 24, 2016 | 12:03 AM
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Umm Ahmed Alnajar says she enjoys making mamoul because it is "part of our past".
[/caption]By Shahd Alhamdan JEDDAH — "Old is gold", is what Umm Ahmed Alnajar said when talking about products she is showcasing at the 2016 Saudi Foodex exhibition underway at Jeddah Center for Forums and Events. Alnajar’s journey began six years ago when she applied to some courses run by the NGO, Alaidi Alherafia, or Handicrafts. She’s taken several courses, including marketing, and said she planned to take more in the future. Alnajar, a Saudi mother in her 50s, sells mamoul (biscuits stuffed with dates) on Instagram. She began with her brand, Heart Chocolate, making chocolates before moving on to make mamoul in different flavors. She now sells around 20 kinds of mamoul in flavors such as classic, coffee, and chocolate.
“Mamoul is affordable, so I decided to focus on the biscuits but I am still selling chocolate. I enjoy making mamoul because it is part of our past and it is cheap and also children who hate eating dates would be convinced to eat mamoul that is good for the body. I feel that this product is special since it bring back to life our old days and history,” she said. Her children and husband help her to sell the biscuits.
When she was asked about why she does not launch a shop for her products, she said having a shop would increase the price of her products, which she wanted to avoid so that she could keep people satisfied not only with the taste but also the cost of her products.
“I also use these beautiful metal boxes that protect the mamoul and keep their freshness longer. I sell one kilo of fresh mamoul for around SR80.
All people need to do is to contact me through WhatsApp or Instagram.”
She explained that the NGO helps many females to develop their skills and prepare them for the market and achieve the goals of Kingdom’s Vision 2030.
Umm Ahmed Alnajar says she enjoys making mamoul because it is "part of our past".[/caption]By Shahd Alhamdan JEDDAH — "Old is gold", is what Umm Ahmed Alnajar said when talking about products she is showcasing at the 2016 Saudi Foodex exhibition underway at Jeddah Center for Forums and Events. Alnajar’s journey began six years ago when she applied to some courses run by the NGO, Alaidi Alherafia, or Handicrafts. She’s taken several courses, including marketing, and said she planned to take more in the future. Alnajar, a Saudi mother in her 50s, sells mamoul (biscuits stuffed with dates) on Instagram. She began with her brand, Heart Chocolate, making chocolates before moving on to make mamoul in different flavors. She now sells around 20 kinds of mamoul in flavors such as classic, coffee, and chocolate.
“Mamoul is affordable, so I decided to focus on the biscuits but I am still selling chocolate. I enjoy making mamoul because it is part of our past and it is cheap and also children who hate eating dates would be convinced to eat mamoul that is good for the body. I feel that this product is special since it bring back to life our old days and history,” she said. Her children and husband help her to sell the biscuits.
When she was asked about why she does not launch a shop for her products, she said having a shop would increase the price of her products, which she wanted to avoid so that she could keep people satisfied not only with the taste but also the cost of her products.
“I also use these beautiful metal boxes that protect the mamoul and keep their freshness longer. I sell one kilo of fresh mamoul for around SR80.
All people need to do is to contact me through WhatsApp or Instagram.”
She explained that the NGO helps many females to develop their skills and prepare them for the market and achieve the goals of Kingdom’s Vision 2030.
