LuLu launches American food fest

JEDDAH — LuLu Saudi Hypermarket Group launched the promotion ” Taste of America” on Wednesday (Nov. 23) in all its outlets across the Kingdom. The inauguration of the American food festival held at LuLu Hypermarket Amir Fawaz was a huge success with distinguished guests Consul General Matthias J. Mitman and Lulu Group International Western Province Regional Director Mohammed Musthafa who attended the event. On display at the outlet were a range of American imported products exceeding 2,000 lines in grocery, chilled and dairy, delicatessen, hot food and fruit and vegetables. Specialty bakery cakes include a mouthwatering American blueberry pie, delicatessen cheeses, tofu with our vibrant fruit and vegetable displays. Other brands include Hershey’s, Maxwell House, General Mills, Folgers, Post, Eggo, Ragu, Vlasic, Planters, Duncan Hines, Quaker, Woodstock, and Smuckers. Utilizing 40 years of Middle Eastern retail experience to promote the relationship between Lulu and the unique American produced products currently available, magnificent, scenic displays throughout the store were utilized with consumer sampling and fruit carving artwork. — SG