Breitling opens new boutique in Jeddah

LUXURY Swiss watchmaker and chronograph specialist, Breitling, together with its Saudi Arabia retail partner, Abu Issa Holding, has opened the doors to its new boutique in Jeddah located on the ground floor of Roshana Mall, and brings the renowned aviation chronograph specialist’s range of premium watches to even more customers in the city. The 70 sqm venue is the second of five new boutiques that Breitling is planning to open across the Kingdom over the next few years, and complements the Riyadh Boutique that opened last year. Designed in a modern and original style highlighting the brand’s aeronautical heritage, the boutique gives visitors the opportunity to plunge directly into the Breitling universe. It features pop art paintings by renowned American artist Kevin T. Kelly, and is decorated with American walnut floors and quadrillo wood paneling to ensure a warm, welcoming atmosphere. The new Boutique offers a unique shopping experience and incorporates a VIP seating area that allows customers to sit in comfort and discover the true essence of Breitling. The Breitling Boutique in Jeddah is set to become the go-to destination for collectors, connoisseurs and fans of the brand in the city. The new Boutique is home to the latest Breitling and Breitling for Bentley collections, including the legendary Navitimer and Chronomat models. New additions such as the Navitimer 46 Blacksteel and Boutique editions are also available. Saudi Arabia is a key market for Breitling, and the company is currently focused on growing its consumer-base through a full-fledged expansion strategy that includes restructuring its distribution network in the Kingdom and launching a series of new boutiques. As a company with a strong aviation heritage, the brand’s current activities in the country include a close relationship with the Saudi Hawks - the Royal Saudi Airforce aerobatics team. Speaking at the launch, Aed Adwan, Breitling Middle East, said: “Saudi Arabia is one of our most important markets, not only in the Middle East but across the world, so opening this new boutique with Abu Issa Holding in Jeddah represents a major step forward for Breitling.” A longstanding partner of aviation, a field where reliability and precision play a vital role, Breitling has always devoted premier importance to the quality of its products, designed to withstand intensive use in the most trying conditions. Breitling equips all its models (both mechanical and quartz) with chronometer-certified movements by the COSC (Swiss Official Chronometer Testing Institute) – the highest benchmark of precision and reliability and the only one based on an international norm. Whether it comes to enhancing the precision of its movements, reinforcing the sturdiness of the cases, improving the readability of the dials or developing new functions, the firm constantly optimizes the performances of its 100% Swiss-made “instruments for professionals.” — SG