Home Centre partners with Careem to boost shoppers’ experience

HOME Centre, the largest home retailer in the Middle East, has entered into a partnership with Careem, the region’s leading app-based car booking service, to provide customers in the Kingdom of Saudi Arabia (KSA) an enhanced experience that goes beyond shopping. Customers who make a minimum purchase worth SR1,000 at Home Centre stores in major cities across the KSA are eligible for a free Careem ride back home. In addition, Home Centre customers can avail attractive offers when they sign-up for Careem services, including a free first trip and a credit of SR40 added to their Careem account. These offers are valid in select cities for a limited period. A memorandum of understanding (MoU) to this effect was signed by Nitin Kiran – National Concept Business Head, Home Centre, and Rayan Alturki – Head of Marketing KSA, Careem, at the Landmark Arabia Office in Riyadh Gallery Mall. Since its inception as a single outlet in the UAE in 1995, Home Centre has grown into an award-winning international network of over 95 stores spread across 10 countries, occupying over four million square feet of retail space worldwide. Known for the range and quality of its products, the brand has become a household name across all locations where it has presence. — SG