Splash launches new fashion calendar for ’17

By Shahd Alhamdan Splash, one of the fashionable high-street retailers, has launched its new fashion calendar for 2017 under the title ‘Eyes Wide Open,’ on Dec. 21. This year’s the calendar focuses on the finer aspects of life and really appreciating it in all its glory. People would find raw emotions and sensations as we humans experience like love, passion to understand how it influences us. CEO of Splash and Iconic, Raza Beig, said “our new calendar is a very unique calendar. It is a calendar about human emotions of joy, happiness, and kindness. We have taken the human’s emotions and we have described them. This time in our calendar what is unique about it, is for the first time we have Splash customers as models. We had a competition where people could apply and choose the 12 best faces to be the models of the campaign.” Splash 2017 fashion calendar is black and white with tent of shade of colors. The wardrobe for the first time is designed in-house. Splash also has launched Splash e-commerce in the United Arab Emirates and there is a plan to open e-commerce in Saudi Arabia next year. “We opened only the UAE market this year and it has basically the best pieces of Splash. Hopefully by next season there will be a special collection, which will be an e-commerce collection only,” Being added. About the companies new plans for 2017 in the Kingdom, Beig said this year, they will be focusing on the people and the products. He said “for 2017 we are focusing on two things people since we are going to incorporate the Saudi nationals into our business in management and upper management. There will be a huge focus on people through new training programs. Having Saudi specific collection. So in Ramadan there will be a special Saudi Collection in the market.” He added that the Saudi Collection will be launched four times in a year, so Splash in 2017 will be concentrating on people and products.