Turkish Airlines organizes fam trip for corporate execs

THE marketing team of Turkish Airlines, Jeddah, organized a fam trip to two exotic destinations — Frankfurt and Istanbul — last month. The trip, organized in cooperation with Jumeirah Hotels, gave an exclusive traveling opportunity to nine participants, including representatives of leading companies from Jeddah. Since there was enough transit time between flights, the Turkish Airlines team invited the guests to explore its CIP Lounge. The lounge occupies an area of almost 6000 sq. meters, with private resting and shower areas, a children’s playground, a library, a billiard room, a prayer room, a teleconference lounge and massage services with advanced technology and Internet access. Most of the participants, who were traveling long distance with Turkish Airlines for the first time, attended a corporate meeting with presentation at the airline’s headquarters, and were pleasantly surprised by the service on board provided by Turkish Airlines. They appreciated the comfortable seats, quality of food on board and the wide variety of inflight entertainment, which they said greatly facilitated the long journey. “We believe that this fam trip was successful and it will help Turkish Airlines to secure more business from corporate companies and also increase our brand awareness in the market,” said a marketing official. Turkish Airlines was chosen as “Europe’s Best Airline” for the sixth consecutive year in the 2016 Skytrax World Airlines Awards. — SG