ICONIC Spring collection in Kingdom soon

[gallery size="medium" td_select_gallery_slide="slide" td_gallery_title_input="ICONIC Spring collection in Kingdom soon" ids="112356,112357,112358,112360"] By Shahd Alhamdan ICONIC, the leading fashion brand in the region, has launched its Spring 2017 collection for men, women and children in ICONIC Dubai Mall on Wednesday and are to reveal the collection in the Kingdom soon. ICONIC this year is planning to have several limited edition pieces through the year, and aiming to open around three new stores in the Kingdom during the first quarter of this year. Spring Season 2017 collection includes special limited pieces under different themes such as the Travellers themes and the Bohos theme. The collection is filled with vibrant colors and prints. The Spring wardrobe includes pieces with florals, gorgeous prints, to contemporary and eveningwear. The men’s collection ranges from militarily inspired colors, tropical vibes, and safari prints. People who love red and blue colors will enjoy buying from the new collection, whereas, people who prefer light pink and gray colors will enjoy the Travellers theme pieces. Flowers prints are one of the special features of some of the Spring 2017 pieces. Speaking to Saudi Gazette, Raza Beig, CEO Splash & ICONIC and director — Landmark Group, explained that the new collection this season because of the environment is very, very volatile and red so ICONIC has gone for a very distinctive collection that actually is fun such that the colors are presenting the true iconic lifestyle. The new collection includes 10 limited edition collections, which are going to be in the retails after a maximum 15 to 20 days. Beig said, “They are in very small quantities and their edition is limited so it feels exclusive. Going forward we are going to do this every month. We are going to do limited edition collections, about 10 collections, so they will just come and hopefully disappear.” Beig added that the Traveller collection, which is one of the limited edition themes, is for people who seek easy clothing, where they wear casually and travel. While the Boho is another theme that is about fringes and those big sleeves. “We do smart small collections and that’s the reason for Travellers theme in the limited edition. They will be out with different themes. Now instead of having four or five collections a year we are going to have ten collections in a year, which will provide every month a new limited pieces collection,” he added. Children collections are very special this season since it includes sporty pieces as well as a theme that has evening wear pieces, which lots of mother’s buy for their daughters, according to Beig. He said that ICONIC during the first quarter of 2017 will open two stores in Jeddah and one in Riyadh.