‘Pakistani Kinnow Week’ set to be held in Jeddah

By Syed Mussarat Khalil JEDDAH — Commercial Section of the Consulate General of Pakistan Jeddah is organizing a one-week citrus promotional campaign on Feb. 2-8, 2017 at MANUEL Supermarket. It will include in-store promotion and display of citrus. Arshad Munir, consular (Press) at Consulate General of Pakistan, said in a press statement that the commercial section is promoting this prime fruit of Pakistan in the market with introduction of Kinnow Pakistani having its uniqueness as non-genetically modified version of citrus range available in the world with additional qualities. Apart from impressive display of the Kinnow, the slices of the luscious fruit will be available for tasting of the visitors in the inaugural event planned for Feb 2. 2017.While for the rest of week the Pakistani Kinnow would be displayed and sold out from all stores of Manuel at Promotional rates, said Munir. He added MANUEL, being the high end supermarket in Jeddah, has been selected for the promotional week, while M/S Al-Rafique Enterprises Pakistan is partner in Citrus Promotion from Pakistan – a quality conscious organization believing in product and service quality. They are GAP (Good Agricultural Practices) and HACCP (Hazard Analysis Critical Control Points) certified Processors & Exporters of Kinnow, currently engaged in exports to Americas and Europe in addition to the Middle East. According to the statement Pakistan is the sixth largest producer of Kinnow and oranges in the world, with 2.1 million tons produce. Pakistan is also the largest producer of ‹Citrus Reticula› variety (Kinnow), this unique variety of citrus is indigenous to this part of the world. According to an estimate approx. 95 percent of the total Kinnow produced all over the world is grown in Pakistan. With a juice yield of 55 percent and containing a nice and delicate aroma, Kinnow is regarded as one of the juiciest mandarins in the world. Kinnow is produced in natural conditions – the orchards are naturally fertilized and the fruit is entirely sun-ripened. A large number of farms are Global G.A.P certified and more than 40 processing facilities are HACCP certified. Munir said inaugural event would have limited invitees and after inauguration, it will be open for general public.