Abdul Latif Jameel / Aftersales lauds Automechanika Jeddah ’17

ABDUL Latif Jameel / Aftersales has concluded its participation in the activities of the second edition of Automechanika Jeddah 2017, Saudi Arabia’s leading regional trade fair for the automotive industry, which was held at Jeddah International Exhibition and Convention Center. Mazen M. Battarjee, Vice Chairman of Jeddah Chamber of Commerce and Industry, in addition to a number of diplomats, participated in the event opening. Abdul Latif Jameel / Aftersales was the first booth visited by Battarjee and the accompanying delegation during his exhibition tour. Eng. Munir Khoja, Director of Aftersales Marketing at Abdul Latif Jameel, briefed Battarjee about the efforts made by the company to raise consumer awareness of the importance of using genuine spare parts and avoiding the counterfeited ones. Batterjee was impressed with what he witnessed at the booth, praising the major role of Abdul Latif Jameel / Aftersales in increasing consumers’ awareness. Eng. Khoja expressed his contentment to partake in Automechanika Jeddah 2017, stating that the exhibition is “an ideal platform for visitors from companies as well as local and international exhibitors, and provides direct access to new horizons in the aftersales service sector.” “By participating in this important annual event, we sought to enhance our relationships with our guests, and introduce to them the services that we proudly offer with regard to spare parts and maintenance services, which adopt Toyota›s road safety and security standards. We also provided our guests with our latest and most innovative initiatives in consumer awareness, which is an animated series entitled “Khebayyes & AbuHurayyes”, the first of its kind in the region and in the aftersales industry, that aims at promoting the adoption of proper thinking related to driving vehicles and preserving them, in addition to driving behaviors and road safety,” Khoja said. The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than half a century ago, and has grown to become one of the remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is also one of the largest independent certified Toyota dealers in the world. Under its principle of putting the guest first, and its commitment to achieving excellence in all it has to offer, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers strategically located around the Kingdom to provide peace of mind for their guests, wherever they may be. — SG