NAHDI, a leading Saudi pharmaceutical retailer, has launched its three-year corporate social sustainability strategy “Pulse of Hope” at a ceremony hosted by Nahdi’s CEO Eng. Yasser Joharji in Jeddah in the presence of Prince Saud Bin Abdullah Bin Mansour Bin Jalawi Al Saud, deputy governor of Makkah Region for Security Affairs.
Joharji emphasized Nahdi’s commitment to realize Saudi Arabia Vision 2030’s pivotal plans to transform healthcare structures in the Kingdom, saying: “With this three-year Strategy, we aim to support goals of the Vision to create the needed change. We want to empower people with knowledge and belief in both their capacity and ability to improve their quality of life through effective health awareness programs. By bridging the knowledge gap with our expertise and reaching people through our widespread network across the country, we are equipping people with tools to improve their health and lifestyles and ultimately adding more healthy and sustainable beats to their hearts.”
“We are committed to enhancing the lives of five million people by 2020 through health and wellness education and empowerment programs of ‘Pulse of Hope’. Sustainable development is about meeting human development goals, including healthcare, education and social wellness. Based on this definition, ‘Pulse of Hope’ is a sustainable added value to the community.”
The strategy builds on Nahdi’s objective to be an agent of change, enabling healthier and more prosperous communities by transforming the state of health and wellness across the Kingdom.
The strategy is based on three main pillars:
• “Pulse of Hope - Our Past”: Creates substantial shift in patient knowledge and chronic disease management, specifically diabetes through Nahdi’s “Ya Ana Ya Sukari” (I challenge diabetes) program, in cooperation with the Ministry of Health and Joslin Diabetes Center, the largest in the world.
• “Pulse of Hope - Our Present”: Promotes healthier lifestyles, improved nutrition, and fitness to decrease obesity rates across the country through programs such as “Wazin Hayatak” (balance your life), and the “Billion Step Challenge”, in cooperation with the General Presidency of Youth Welfare.
• “Pulse of Hope - Our Future”: Focuses on maternal and infant wellness and health, bridging the knowledge gap of nurturing the child’s growing mind and body, and enhancing motherhood skills.
Nahdi has started its community focus years ago with the goal of enhancing business performance and improving accessibility to medication. It integrated customer experience into the design of its stores and redefined service that its guests have come to trust.
Today, as a part of its unwavering commitment to promoting hope amongst the local community, Nahdi continuously works to incite health education and prevention. As a community centric pharmacy, the company works hard to contribute to the general healthcare of the society by providing high quality products and services. — SG
