Sportstrack: A multi-brand single stop for sports brands

ABDUL Hakim Sehli, president of Sports Track and an active sports enthusiast, saw the opportunity in sports retail and towards the end of 2012 Sports Track Trading Est. was formed. Sports Track Trading, with its registered trade name “Sportstrack”, is a chain of sport & fitness stores, opening a new world for all sports enthusiasts, who are looking for latest trends and scientific designs in sportswear. The main mission of the Sportstrack, is to become the leading sports & fitness retailer of choice in the Kingdom of Saudi Arabia, and become the ‘family expert’ for all the sporting brands they represent. They believe in the principle of teamwork, and reflect the spirit and passion of customer service & delight, when you walk into any of their stores. Sportstrack is working with two retail concepts: • Multi –brand sports stores • Mono-brand In July of 2013, Sports Track Trading Est. opened its 1st mono brand store of ASICS SIS, in Red Sea Mall, Jeddah. This also happens to be the first and only ASICS SIS in the KSA. The 2nd store ‘’Sportstrack” is a multi-brand store, offering top brand names in sports wear — Nike, Adidas, Reebok, Under Armour & Speedo. In October 2015, Sportstrack opened its 3rd multii-brand store (MBS) in Rehab district, Jeddah. “With a happy and loyal customer base our strategic plan is to add new brands and launch our single brand and multi-brand stores in major cities in 2017 and 2018 and then we shall expand to smaller cities,” said M. Rizwan Siddiqui, business development manager of Sportstrack. — SG