Kleenex study examines how Saudi parents react to their children’s issues
Kleenex study examines how Saudi parents react to their children’s issues
March 4, 2017 | 12:01 AM
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March 4, 2017 | 12:01 AM
Last Updated: March 4, 2017 | 12:01 AM
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Based on a YouGov study of 504 adults across the country, Kleenex – the leading facial tissue brand in the Middle East – revealed the most popular traits Saudi parents deploy in their role as guardians.
The report found that, if their children were to face a problem, 72% of parents would prefer to simply listen, showing that it’s the simple things that count in a parent-child relationship. Just over half (52%) of those surveyed would chose to assert their authority to prove they cared.
Almost half (48%) of the respondents would opt to display empathy to show they care, while a similar number (47%) would choose to show affection or offer their child a hug in a problem. In contrast, just a fifth (21%) percent of Saudi parents believe that giving their children gifts demonstrate they care.
The report also found that 52% admit to worrying about whether they are doing enough in their role as a parent, with more mothers than fathers questioning themselves (59% and 41% respectively).
“It is commonplace for parents to experience insecurity and doubt about their role as caretakers. However, our study finds that parents truly value simple gestures while attending to their children - whether it is through listening, showing sympathy and giving their child a hug. By offering a Kleenex tissue to comfort their child, Saudi parents can show that they are emotionally available for whenever need be”, said Sohaib Mehtab, Senior Brand Manager at Kleenex.
As one of the most trusted brands in the region, Kleenex exhibits support and care to customers on a daily basis. From facial tissue boxes to portable packs, Kleenex can be by a child’s side from the classroom to the dinner table at home.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex®, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 137-year history of innovation, visit www.kimberly-clark.com.
The report found that, if their children were to face a problem, 72% of parents would prefer to simply listen, showing that it’s the simple things that count in a parent-child relationship. Just over half (52%) of those surveyed would chose to assert their authority to prove they cared.
Almost half (48%) of the respondents would opt to display empathy to show they care, while a similar number (47%) would choose to show affection or offer their child a hug in a problem. In contrast, just a fifth (21%) percent of Saudi parents believe that giving their children gifts demonstrate they care.
The report also found that 52% admit to worrying about whether they are doing enough in their role as a parent, with more mothers than fathers questioning themselves (59% and 41% respectively).
“It is commonplace for parents to experience insecurity and doubt about their role as caretakers. However, our study finds that parents truly value simple gestures while attending to their children - whether it is through listening, showing sympathy and giving their child a hug. By offering a Kleenex tissue to comfort their child, Saudi parents can show that they are emotionally available for whenever need be”, said Sohaib Mehtab, Senior Brand Manager at Kleenex.
As one of the most trusted brands in the region, Kleenex exhibits support and care to customers on a daily basis. From facial tissue boxes to portable packs, Kleenex can be by a child’s side from the classroom to the dinner table at home.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex®, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 137-year history of innovation, visit www.kimberly-clark.com.
