IKEA KSA donates SR350,000 to Disabled Children Association

GHASSAN Ahmed Al Sulaiman Furniture Trading Co., IKEA Saudi Arabia, a leading home furnishing retailer in the Kingdom, concluded its “Let’s Play for Change” campaign, which focused on supporting the education of kids at the Disabled Children Association (DCA). The two-month campaign generated SR350,000 as IKEA donated SR2 for every children’s toy sold during that period. The three-year-old campaign is very popular, receiving many generous contributions. At the closing ceremony, DCA Director, Dr. Zuhair Al Maimani, received a check ofSR350,000 from Saud Al Sulaiman, CEO of IKEA Saudi Arabia. IKEA Saudi Arabia CEO expressed his gratitude to the community for its constant support for the campaign as well as its contribution to its success in prompting charitable activities. “As part of its global vision, ‘A Better Everyday Life for the many people’, IKEA is committed to supporting children’s rights by integrating their best interest into everything it does. With this campaign, we seek to help educate, develop, and empower children through “Let’s play for change”. “Our belief that those precious children need a better education opportunity was the main motivation behind the campaign. We thank the DCA for welcoming and supporting this campaign.  We also thank our customers in the Kingdom as well as the Saudi society for their trust and generous support,” he added. Al Maimani said IKEA’s efforts to provide education for DCA children. “It is my pleasure to proudly express my gratitude to IKEA and its loyal customers for supporting DCA’s educational and development programs. We encourage and urge everyone to follow in the footsteps of IKEA and launch similar campaigns in order to ensure descent living for those precious children.” At the end of the campaign and to keep customers informed about their generous contributions, the number of toys sold and the money that has been raised will be communicated across IKEA Saudi Arabia’s social media platforms. “Let’s Play for Change” campaign, which kicked off across all IKEA stores, falls under IKEA’s corporate social responsibility program, which aims to help children receive the quality education they deserve and provide them with opportunities to create a better future for themselves and their families.