PETROMIN, Nissan’s authorized Kingdom-wide dealer, has celebrated the inauguration of its first showroom in Saudi Arabia’s Eastern Province. The dealership spans more than 7000 m2, and is strategically located on King Fahad Road in Dammam, one of the largest cities in KSA. The occasion was sponsored by Petromin and Nissan managements.
The showroom is a 3s facility and was built on the latest Nissan Retail Environment Design Initiative, meaning it is visually and technically updated in all areas to meet consumer expectations for retail facilities. In addition to a Quick Service Center, a Spare Parts Shop, and a Petromin Auto Care Service Centre, the dealership also has the capacity to display 16 vehicles and has ample customer parking.
The Spare Parts Shop sells genuine Nissan parts for all Nissan vehicles in KSA, while the Quick Service Center offers customers periodic maintenance, as per Nissan Motors guidelines following the warranty standards for Nissan Vehicles Maintenance. There are 78 Nissan certified Petromin Express in Dammam. The Auto Care Service Center at the dealership does electrical and mechanical repairs for all vehicle brands including Nissan.
Commenting at the grand opening of the Dammam dealership, Tony Barlow, COO Petromin Automotive services said: “Petromin was appointed as Nissan’s authorized dealer across the Kingdom in 2016 and the inauguration of our first ever dealership and showroom in Saudi Arabia’s Eastern Province is a significant milestone for Nissan-Petromin.”
“With a population of more than 4.5 million people, Dammam is one of the Kingdom’s major cities, and we are excited to be offering our extensive range of services to residents here. Throughout 2017, we will continue to expand across the whole of KSA with state-of-the-art facilities, and we are looking forward to delivering exceptional services to even more of our customers.”
Samir Nawar, CEO of Petromin Corporation, said: “We are pleased to celebrate the inauguration of Nissan-Petromin’s first showroom in the in Eastern Province, in Dammam, that comes in line with Petromin’s plans towards achieving its goal as a market leader specialized in integrated lubricants and automotive services and to prolong expanding its services kingdom wide. At the same time it boosts up the strategic partnership between Petromin and Nissan, coinciding with the first anniversary of this partnership to underline the copious cooperation between Petromin and Nissan in the Kingdom.”
The Dammam showroom has already attracted a lot of interest, with 500 customers having visited the branch and completing test-drives since its soft opening in November 2016.
The latest Nissan models are available from the showroom, including the 2017 brand new Kicks.
Nissan-Petromin supports its clients with a widespread network of sales showrooms and after-sale services, and currently operates in Riyadh, Madinah, Dammam, Al-Hasa, Al-Khobar and Jeddah. In addition, the company is aiming to expand in 2017 to a total of 16 showrooms, 850 Petromin-Express Quick Service Centers, 36 Petromin Auto Care Workshops and 32 Nissan Spare Parts outlets. — SG
