INFINITI Middle East recently launched the INFINITI Certified Program – the first for the premium brand in the region aimed at offering pre-owned vehicles driven by new car benefits.

Launched last May 27 at the AW Rostamani Infiniti Certified Centre in Dubai, the premium brand will offer the finest INFINITI Certified cars and SUVs and a comprehensive pre-owned program that the customers can believe in.

“While Dubai is the market where we launch this unique program, it is our ambition to further expand this offering to all of our customers across the Middle East,” said Juergen Schmitz, Managing Director, INFINITI Middle East.

As part of the INFINITI Certified Program (ICP), each pre-owned vehicle undergoes a 190 point inspection, reconditioning and service history check conducted by a team of expert engineers. The 190 point inspection is indicative of the meticulous quality control exerted on all vehicles under the program. Vehicles are only awarded a Certificate of Inspection and a Certificate of Authenticity if they meet INFINITI’s exacting quality standards.

Customers opting for an INFINITI Certified vehicle from AW Rostamani will also benefit from a number of value additions that include; a complimentary INFINITI courtesy car during service, exclusive trade-in and finance offers as well as available service contracts or discounted service rates of up to 20%.

“At INFINITI we are all about empowering our drivers. With the ICP program, we will offer our customers yet another opportunity to enjoy INFINITI’s promise of a premium motoring experience,” said Sophie Sidoni, Used Car Manager, INFINITI Middle East. — SG