NEW YORK - One of fashion's most flamboyant headline grabbers turned heads on Sunday as king of cool Alexander Wang bussed some of the world's most famous models to an open-air Brooklyn runway.

New York Fashion Week, which kicks off the spring/summer 2018 season before the global bandwagon decamps to London, Paris and Milan, comes with designers desperately looking to create the biggest buzz.

Wang, the US wunderkid and ex-creative director of Balenciaga known as a party animal, opted for Bushwick, the traditionally working-class, Latino neighborhood now known among urban millennials for boho affordability in a financially exorbitant New York.

Cindy Crawford's 16-year-old daughter Kaia Gerber, making her fashion week debut this season, opened the show, treading effortlessly off a luxury #WangFest bus in stilettos and a little white dress.

She was joined by the most headline grabbing models of the moment: Kendall Jenner, half sister of Kim Kardashian and this week honored as fashion icon of the decade at the tender age of 21, and Bella Hadid.

Die-hard fans stood behind metal barriers shrieking when they saw their idols or Wang running along, hair flying. Some looked bemused.

His website broadcast footage from inside the buses of the models riding around New York, before finally reaching Bushwick.

Wang, the superstar who defines downtown cool, stuck to his playbook of black, beige and white. It was his second consecutive show off the beaten track, last season dragging fashionistas to gentrifying Harlem.

A hundred wristbands for the show were distributed on a first-come, first-serve basis at his boutique in SoHo on Saturday morning.

It came as he launched a Swarovski crystal clutch, fashioned to look like a roll of $100 bills with an elastic band down the middle, designed in collaboration with bag designer Judith Leiber. - AP