LOS ANGELES - Two days after declaring he had changed his name again, this time to Brother Love, rapper and producer Sean Combs says it was all just a joke.

Combs, 48, who has gone by the names Puffy, Diddy and Puff Daddy, made headlines over the weekend by announcing on Instagram that he would answer only to the name Brother Love.

On Wednesday, he backtracked.

"I was only joking," Combs said in a new Instagram video. "I didn’t change my name. It was just part of one of my alter egos. One of my alter egos is Love."

"You can address me by any of my older names. But if you still wanna call me Love, you can call me Love, baby. But I was only playin’," he added.

Comb's initial announcement caused a social media frenzy. It also prompted wrestling fans to note that the name Brother Love was already taken by former World Wrestling Entertainment star Bruce Prichard. - Reuters