Saeed Obaid Al Jarwan, Second Vice Chairman of Sharjah Chamber of Commerce & Industry,  cuts the ribbon at the opening ceremony of Ramadan & Eid Fair 2013 at Expo Centre Sharjah.



EXPO Centre Sharjah has rolled out a red carpet to visitors as the 27th edition of the Ramadan & Eid Fair got under way in Sharjah.



Promising a shopping and entertainment carnival of sorts for 24 days, the Ramadan & Eid Fair was inaugurated by Saeed Obaid Al Jarwan, Second Vice Chairman, Sharjah Chamber of Commerce and Industry.



The Ramadan and Eid Fair this year has packed enough entertainment, cultural and amusement activities in order to live up to its reputation as the most sought-after leisure and retail destination every Ramadan.



The opening was attended by Saif Mohammed Al Midfa, Director-General of Expo Centre Sharjah, senior SCCI and Expo Centre officials, representatives from government departments and industry leaders. It will run until Aug.10.



“This year, more than 200 exhibitors from across the world are showcasing an extensive range of household and lifestyle products at the show. True to its positioning as the best family destination this season, the fair has enough activities to keep everybody engaged during their stay in the halls,” said Saeed Obaid Al Jarwan.



Leading the list of activities is the “Taste of Ramadan Week”, where cooking demos will be held in three week-long sessions, while the icing on the cake will be presentations by renowned chefs Zakir and Tarek Ibrahim. Visitors will have the chance to sample the food prepared during the demos and win gift hampers from United Foods and Milco.



“Visitors can also look up to Islamic lectures organized in different languages and avail of a free health check-up. The popular Heritage Village has a bigger presence this time,” said Mr. Saif Mohammed Al Midfa.



The free health check-up organized by the Sharjah Health Zone will cover blood sugar and blood pressure tests, while there will be free cholesterol tests on the opening day of the show.



A lot of activities have been lined up keeping in mind the tastes and choices of women visitors, which include free make-up demos, skin care tips by beauticians and cookery contests.



Sharjah Municipality is targeting both the parents with their edutainment activity, where visitors will be enlightened on toys and playing materials that are harmful to kids and also about the harmful effects of food and chemicals we use on a daily basis. – SG