Hyundai Motor Park offers women in Jeddah unique driving experience

January 27, 2019

JEDDAH — Women in Saudi Arabia are being encouraged to get behind the wheel at a series of fun, informative events being to be held in Jeddah on Feb. 6 to 9, 2019.

Hyundai Motor Park will enable females with driving licenses to test-drive one of five models on a custom-built track complete with obstacles and props simulating real-life scenarios, from paying for petrol to watching drive-in movies. Non-drivers, husbands, and children will also provided with entertainment.

“We hope Hyundai Motor Park will boost women’s confidence and enthusiasm about the prospect of being able to drive in Saudi Arabia,” said Mike Song, head of Hyundai Middle East and Africa.

“The fun, informative sessions have been designed to address some of the most common concerns amongst new and infrequent drivers, such as a fear of involvement in accidents.”

The motor park will provide education about road safety and highlight some of the technological advances that are making motoring safer. It will include a driving track featuring props that mimic real-life situations on the road, but in a secure environment. During the test-drive, motorists will navigate activities such as ordering food at a drive-through restaurant, refueling at a gas station, and finding a parking space at a mall while avoiding common hazards such as abandoned trolleys. At the end of the session, they will park in front of a ‘drive-in’ cinema and receive individual evaluation of their driving, plus friendly advice.

Five Hyundai models will be available to try out. A professional driving instructor will demonstrate the vehicles’ key features, then accompany each participant on a 20-minute test-drive of the vehicle of her choice. Women who have yet to obtain their driving licenses need not miss out on the experience. They will be invited to ride in the vehicle of their choice while an instructor leads them around the course. Each participant will be introduced to pertinent road safety topics, such as hazard perception, parking, and basic defensive driving to avoid dangerous situations. Women who complete the test drive will receive Hyundai-branded giveaways to encourage them to continue their motoring journeys.

At the event, Hyundai will display a production model of its NEXO electric SUV. Equipped with revolutionary fuel-cell technology and intelligent advanced driver assistance systems (ADAS), the highly advanced car truly offers a glimpse of the future of mobility.

Hyundai Motor Park in Jeddah offers fun and prizes for all the family. In the “KIDS WORK @ SHOP” activity, youngsters will learn about how cars work by building their own model engines. Children will also be taught about road safety through an innovative game in which they ‘dress up’ in cardboard car costumes and simulate various hazardous scenarios. Other entertainment will include quizzes, and a session on Korean handicrafts held in collaboration with Korea Tourism Organization.

Hyundai Motor Park will take place at Al Andalus Mall, on Prince Majid Road, Jeddah.

Opening hours:

Feb. 6-7 — 3.30pm-11.30pm

Feb. 8 — 4pm-12midnight

Feb. 9 — 3pm-11pm — SG

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