JEDDAH – Delivering on its promise to introduce trendsetting vehicles that meet and exceed guest expectations, Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, unveiled the stylish, all-new 2019 Toyota RAV in a ceremony held at The Track Jeddah.

The ceremony was attended by Takayuki Kanno, Toyota General Manager of Strategic Planning Department - Middle East & Central Asia Division, and Eng. Hani Obaid, Marketing Director - SUV & MPV Products at Abdul Latif Jameel Motors, accompanied by other senior officials from Abdul Latif Jameel Motors.

Bringing a new era of improved performance, capability and safety, the fifth generation RAV4, the compact SUV trendsetter, is poised to, once again, change the game. The all-new RAV4 is, in essence, disrupting the segment it created. It is bringing more sport and more utility back while enhancing the agile handling, everyday comfort and exemplary fuel efficiency. The all-new vehicle is designed to tackle urban, suburban, and great outdoor adventures with equal finesse. The look is tougher and there’s greater capability with a new all-wheel-drive system, yet the ride is smoother and quieter, with new comfort touches inside.

One major addition to the all-new RAV4 is the hybrid electric model, the first of its class to be introduced to the Saudi market, which combines two power sources consisting of a petrol engine and electric motor. The class-leading model, which offers the lowest fuel consumption value of 22.2km/L, enables guests to contribute to a more sustainable future while enjoying increased driving satisfaction and engagement provided by its advanced technologies and cabin quietness, as well as its acceleration smoothness, especially when accelerating from a stand-still.

Eng. Obaid said: “We are excited to launch the all-new RAV4 in the Saudi market, setting a new benchmark in the compact SUV segment and presenting our guests with a vehicle that has evolved over five generations to offer them a remarkable ownership experience.”

He added: “Owing to its stylish design, ride comfort, dynamic performance and superior value, the fifth-generation RAV4 will make a deep connection with the kingdom’s motoring enthusiasts whose needs and aspirations evolve constantly. We would like to extend our gratitude to our valued guests for their continued support and inspiration, which motivate Toyota to develop ‘ever-better’ cars that exceed their expectations.”

Available in eight distinctive exterior colors, the all-new RAV4 provides guests the opportunity to express their individuality, while the interior is available in three colors – light gray, beige and black.

Drawing inspiration from the polygonal motif, the all-new RAV4 has been rearmed with new 17-inch and 18-inch alloy wheels, designed with a strong shape that creates a sense of precision, emphasizing the modeling theme present throughout the vehicle. — SG