DUBAI — Almarai, the Gulf's largest dairy company based in Saudi Arabia, has launched its new Arabic and Latin font here in collaboration with the US tech giant Google.

The event was attended by Jamal Bin Huwaireb, cultural adviser to the Government of Dubai, Ibrahim Al Zayer, the head of Saudi Arabic Calligraphy Society, the font designer, Murad Boutros, along with a number of media professionals interested in Arabic calligraphy development.

“With the new font, the company seeks to enhance its visual identity as well as the value of the brand, said Abdulla Al-Otaibi, Corporate Communications and Public Relations Manager at Almarai.

“The company offers the font for free download for the purposes of development, design and personal use as part of the company’s support to Arab designers and typographers,” said Alotaibi. Supporting talents is a vital cause Almarai has embarked on with the initiative,” he added.

We worked with a large team of designers when we were assigned by Almarai to develop this font, and we were keen during the work to create a distinctive work that adds to the excellence of Almarai as one of the largest food companies in the world, Murad Boutros said. “The font was developed in 4 different weights in Arabic and English, added Boutros. — SG