DUBAI — Mercedes-Benz Cars Middle East has appointed Alexander Elsas as Head of Marketing and Communications, effective from November 2019.

Alexander Elsas takes over from Lennart Mueller-Teut, who was responsible for Mercedes-Benz marketing and communications operation in the region, raising awareness around the automaker’s global strategies including the digital transformation and future of mobility.

Alexander Elsas joined Mercedes-Benz in 2013 as Head of Smart and Retail Consulting at Mercedes-Benz Russia before he was promoted to Head of Marketing Communications in 2016. As a member of the Daimler Overseas Marketing Board, Alexander Elsas has been a part of strategic projects for different markets, such as the development of the “Customer Journey Blueprint”.

Alexander Elsas brings with him 19 years of international experience in the automotive industry both from a retail perspective and within the Daimler wholesale environment. His knowledge of automotive sales and marketing coupled with his vast international experience has seen him, in his previous role, transform the Marketing department towards a new digital, data-driven and always-on communications approach.

On the new appointment, Thomas Klein, President & CEO of Mercedes-Benz Cars Middle East said; “With years of experience in the automotive industry and a proven record of developing and implementing world-class campaigns, we are thrilled for having Alexander Elsas join our team in the Middle East to further expand our global strategy to our audiences in the region. “

Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, added “I’m delighted to have joined Mercedes-Benz in the region. The Middle East is a key market for Daimler, with our customers part of a community that always seeks innovation. Backed by our strategy for the region, I look forward to our acceleration for the future Mercedes-Benz mobility products, and to inspiring our customers’ experiences in truly innovative and engaging ways.” — SG