Saudi Aramco signs global sponsorship deal with F1
March 10, 2020 | 04:54 PM
Fernando Alonso of Spain driving the (14) McLaren Honda Formula 1 Team McLaren MCL32 on track during the Canadian Formula One Grand Prix at Circuit Gilles Villeneuve in Montreal, Canada, in this June 11, 2017 file photo. — AFP
March 10, 2020 | 04:54 PM
Last Updated: March 10, 2020 | 05:28 PM
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PARIS — Saudi oil giant Aramco has signed as a global sponsor of Formula One, the firm said on Tuesday.
"Aramco, the world's largest integrated oil and gas company, today announced a long term global sponsorship with Formula 1," the company said, announcing its first ever major sports sponsorship deal.
Under the deal Aramco will have trackside branding rights at most races, title rights to the US, Spanish and Hungarian Grands Prix in 2020 as well as brand exposure through broadcast and digital platforms.
Saudi Arabia has accelerated investment in sports and entertainment events in a bid to boost jobs and investment in the sectors.
It recently hosted the world's richest horse race following up on staging the Italian and Spanish football Super Cups among other high-profile events. — AFP
"Aramco, the world's largest integrated oil and gas company, today announced a long term global sponsorship with Formula 1," the company said, announcing its first ever major sports sponsorship deal.
Under the deal Aramco will have trackside branding rights at most races, title rights to the US, Spanish and Hungarian Grands Prix in 2020 as well as brand exposure through broadcast and digital platforms.
Saudi Arabia has accelerated investment in sports and entertainment events in a bid to boost jobs and investment in the sectors.
It recently hosted the world's richest horse race following up on staging the Italian and Spanish football Super Cups among other high-profile events. — AFP
