Opinion

Tourism... the culture of a lifetime

January 26, 2022
Tourism... the culture of a lifetime
Anmar Mutaweh



Tourism is a cultural, social and economic phenomenon that enables individuals to move to places outside their usual environment for various purposes. This is the outward and inward implication of the concept of tourism, which is concerned with the proper exchange of the cultural terminology between two close or distant cultures.

From here, the cultural tourism industry took its origin and various types of global tourism came to the fore with full ease and harmony all over the world in all periods of time. This is the tourism that does not well suit to the industrial tourism environment.

Its arts rely on enticing through the environment, heritage and tradition. In general, its materials include handicrafts, folklore and popular heritage, in addition to moral authenticity in customs, traditions, history and religion.

Cultural tourism implies that the tourist is looking for originality, uniqueness and the renewal of the cultural product even in the mechanism of offering the tourism product. It is a type of tourism that has a particular focus on traveling to visit the culture of the host country.

This means that culture is the most important factor in attracting tourists to the destination, including penetration and immersion in a new culture for some time.

This also involves meeting the indigenous people of the area with establishing strong bonds between hosts and guests as a distinctive terminology for this type of tourism. Therefore, it is symbolized in many academic literature works as popular tourism.

In all of this system, communication is the key. Communication is the key to tourism in general, but it is the secret to cultural tourism in particular. Hence there is a growing significance for enhancing awareness about the cultural tourism for every individual in the society.

Saudi Arabia is a country of human heritage connected through the depths of history. There is no human heritage interconnected with such a huge depth and sequence with this magnitude of quantity and long and continuous extension in human history as that of Saudi Arabia.

On Saudi soil, human history presents itself in a vivid manner. The Kingdom is well aware of this human heritage, and realizes that the world as a whole has the right to know about it. For this, it is working hard to be one of the most important tourist destinations in the world. This is an appreciation from the Kingdom as it holds pure and distinct human heritage that the world should know about it.

Saudi Arabia has allocated at least $30 billion just to improve the infrastructure to keep pace with the requirements of the tourism industry. The returns from the tourism economy will be part of the income of every citizen and a source of their economies in future. Tourism will multiply at least three times its current figures over the next few years.

This means that every citizen is the first beneficiary of this industry and he must be a partner in it, with a mentality that is receptive and attractive to it through proper understanding of tourism, tourist and the nature of the trip itself as these three forms the triangle of golden cultural tourism.

The role is not entrusted only to those who deal with tourists directly but it is the role of the hosts as a whole whether they deal with tourists directly or as an individual in society indirectly. Their role is to deal with all the angles of this triangle.

The interaction between host and guest has become an important research topic at the level of specialized studies around the world. It has been examined in multiple and different contexts such as rural tourism and ethnic tourism.

Cultural tourism is a life experience for everyone who experiences it. The craft of communication of the host is what makes that experience lively. The host is the one who presents in front of the tourist the whole country with all its intellectual images: historical, heritage and humanity. He can communicate and interact with the intellect of the tourist.

All these enable the tourist to learn a new cultural vocabulary, and it evolves into a story that he narrates to everyone whom he encounters for the rest of his life.

Every individual in the society is required to contribute to the service of introducing this ancient human heritage to the world through a tourist culture with creating stories that are being told around the world about Saudi Arabia’s ancient cultural tourism.

January 26, 2022
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