Sony Adds new features to 7 II

SONY Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced plans to release a free firmware update for α7 II cameras on Nov. 18 that will add uncompressed 14-Bit RAW image capture and activates phase detection AF for faster and more precise autofocus, with lenses designed for interchangeable-lens cameras including Sony’s α-mount system. The α7 II becomes the latest Sony full-frame camera, along with α7S II, α7R II and Cyber-shot RX1R II to offer uncompressed RAW capture, which becomes a selectable feature (uncompressed/compressed RAW) within the menu system. Additionally, it becomes the second Sony camera, along with the flagship α7R II, to offer fully-functional phase detection AF to α-mount lenses in addition to E-mount lenses. The firmware update activates the 117-point focal plane phase detection AF sensor on the α7 II for lenses beyond just the native Sony FE lenses. This includes Sony’s extensive collection of α-mount lenses, which can be utilized along with the LA-EA3 mount adapter. “We’re continuing to innovate, with a clear focus to ensure we are meeting the needs and demands of Sony α customers,” said Satoru Arai, head of Sony Middle East Marketing Company. “The addition of Uncompressed 14-Bit RAW processing and the activation of phase detection AF brings a level of performance and versatility to the α7 II that is well beyond any camera in its class.” In addition to these feature upgrades, the MOVIE button can now be assigned to a custom button. The new firmware, version 2.0, will be available for free download through Sony’s e-support site on the product page for model “ILCE-7M2”. The α7 II is compatible with Sony’s growing lineup of α-mount lenses, which now totals 64 different models including 13 native ‘FE’ full frame lenses. In 2016, Sony aims to build the native FE lens lineup to over 20 different models. Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Recording Media and Energy, Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 262 accredited third party service centers reinforces Sony’s presence in key markets in the region.