BMW 7 Series Solitaire marks new era of luxury

Mohamed Yousuf Naghi Motors, the official importer for BMW Group in the Kingdom of Saudi Arabia, wowed guests with an exclusive appearance of the BMW 7 Series Solitaire – the most expensive 7 Series ever produced – at the launch of the all-new BMW 7 Series in Riyadh. Stavros Paraskevaides, Managing Director of Mohamed Yousuf Naghi Motors, said: “As the most expensive BMW ever built, we are proud to be showcasing this unique model to our customers in the Kingdom, with only six models inspired and made for the region three will brought here to the Kingdom, a true testament to the importance of our market in the Middle East and the globally for the flagship model.” The exquisitely designed model, which only exists in six examples, is part of the BMW Individual program that enables customers to tailor their vehicle to a bespoke design that suits their individual style using a range of premium materials, paints and interior trims. The Solitaire has been conceptualized by the BMW Middle East office in Dubai exclusively for the Middle East, highlighting the importance of the region as the third largest in the world for the 7 Series. Stand-out features of the luxurious Solitaire includes a sparkling exterior color with glass flakes that makes an opulent impression as you approach the vehicle. The model comes with full leather interior in BMW Individual Tartufo Brown with white woven piping and includes floor trim panel and floor mats made from lamb‘s wool, adding a delicate accent to the design. These softer details perfectly contrast the luxury and elegance of the dashboard’s black piano lack trim and Arabic inspired Pearl inlays. Adding a pristine finish to the design, six carats of diamonds are present in the car on the wood trim, dashboard, side panels and key box. Further accentuating the exclusivity of the limited edition model. The key also embellished with 24 diamonds. Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. The program launched with the aim of leading the trend towards more individuality by concentrating on customers looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction design and function. — SG