Splash spreading everywhere love

Saudi Gazette Shahd Alhamdan Splash, one of the Fashionable high-street retailer Splash is launching its new campaign, Love Units, at the beginning of May. The campaign features international models of various ethnicities shot together in groups, and the company said it hopes the campaign will spread a message of unity. CEO of Splash and Iconic, Raza Beig, said there is a lot of hatred and anger in the world today on social media and in the current global conflicts, and that by focusing on these people will discover negative energy and emotions. “I think our brand is taking a further step and want to take a call for love unites, so we are trying to bring models from all over the world, and combine them in one story of splash. The models are from the USA, Germany, India, China, Korea and the UK,” Beig said. The campaign hopes to bring this message to customers by bringing the models together and showing different ethnicities coming together, wearing splash and looking good. “The campaign is ‘love unites’, and we want to spread the message of love. We are trying to bring it as a theme and sending out a message that a lot of people see hate around them. Its very important that some body talk about the emotion of love and we will try to live it through our campaign through our stores. We are hoping love unites,” he said. The company is planning a number of social activities to coincide with the campaign. “Because it is a very powerful work, during Ramadan, we are planning to bring celebrities together. We will have social media activities where the consumers have to compete and to be part of Love Unites. We are going to do a lot of things,  and Love Unites is going to be there for at least two or three years so the message can get to the people,” he said. “Today after 23 years in the business, I think the business has become mature enough and it has a very large consumer, so we are taking the aspirational stage.  From the aspirational we are going to the inspiration. If you remember the calendar that we made this time for the love of the planet,  they are just going further down.” For the past three years Salman Khan was the brand’s ambassador along with Nicole Saba.