REC participates in Global Exhibitions Day to promote investment opportunities in KSA

RIYADH — Riyadh Exhibitions Company Ltd. participated in the Global Exhibitions Day which was held last June 8 in Paris to raise awareness of the exhibition industry as one of the forces driving global trade and growth. Driven by UFI - The Global Association of the Exhibition Industry, IAEE - The International Association of Exhibitions and Events and numerous association partners from all around the world, combine efforts and unite for this global initiative. Exhibition organizers, venues, associations, and service providers from countries all around the world are uniting behind this global initiative. Thousands of industry professionals joined events and activities in 60 countries around the world. Associations, companies, universities and individual professionals alike demonstrated their support. In more than 20 countries around the world, national events are set to take place to celebrate Global Exhibitions Day. Being a leading company in the Saudi market, Riyadh Exhibitions Company Ltd. participated to present the role played by Saudi Exhibitions globally, the investment opportunities available at the Saudi market and to provide accurate facts and figures on the MICE industry in Saudi Arabia. Moreover, it is an excellent platform to discuss new trends and innovative ideas in the industry that is witnessing significant growth in the Middle East in general, and the Kingdom in particular. Besides these national activities, many exhibition organizers, venues, and service providers prepared their own company-wide activities for and around Global Exhibitions Day. Edward Rabbat, Executive Manager, Riyadh Exhibitions Company, said “Riyadh Exhibitions Company Ltd was keen to participate in this global event to represent the Kingdom and enhance our presence which is a great opportunity to communicate our services to an international audience.” He added “our client portfolio includes more than 1,000 local and international exhibitors and sponsors who participate in our diversified shows organized in Saudi Arabia, and we always looking for opportunities to upgrade our services to better serve our increasing client portfolio.” Social media and online communities also helped make Global Exhibitions Day a great success. On June 8 alone, thousands of tweets #GED16 were posted and shared, hundreds of GED selfies published, and dozens of events took place where exhibition professionals raised awareness for our global industry, and celebrated the industry as well. Facebook, Twitter, YouTube and LinkedIn have been buzzing with #GED16 activity over the past month. The GED Facebook Group received in average 200 new members every day in the run-up to Global Exhibitions Day. Countless photos, videos, GIFs, media releases, articles and discussions were shared and the hashtag #GED16 was used widely. One single video posted in support of GED alone reached an audience of 60,000 viewers in less than 24 hours. Since the project launch in January 2016, industry leaders from all over the world have pledged their support.