General Tire shares its passion with rugby fans

THE biggest Emirates Airline Dubai Rugby Sevens to-date, which took place last weekend, hosted leading tire manufacturer General Tire, one of the key brands on show. At a tournament where spectators saw high-octane action and crunching tackles on the pitch, General Tire used their presence to help attendees stay safe on the roads with a tire safety stand. Highly trained staff from General Tire’s UAE partner, Al Habtoor Motors, were available on-site at the sports tournament talking to spectators about need-to-know tyre and road safety tips as well as showcasing their range of high-performance products. In addition to dispensing essential advice about staying safe on the roads, General Tire also offered visitors vouchers for 15% discounts on tire changes at UAE outlets. Known for its involvement in the competitive world of off-road racing, General Tire has built up a wealth of expertise on how to get the best out of its products on the dunes as well as on the roads and were able to advise customers on the most appropriate tire for their lifestyle. On the 47th anniversary of the Dubai Rugby Sevens, held on Dec. 1-3, General Tire also hosted partners from five different countries across the region. General Tire partners from Egypt, United Arab Emirates, Kuwait, Qatar and Oman were all invited to the Sevens as a means of celebrating the end of what has been a successful year in terms of growth and expansion in the Middle East. Commenting on General Tire’s participation at the event, Neil Coolledge, General Manager Al Habtoor Motors Tires, Batteries & Lubricants Division, said: “The Rugby Sevens is all about passionate fans enjoying time with friends and doing something a little different for the weekend. It is this spirit of adventure and fun that chimes so well with General Tire’s own values.” “Rugby is a rugged game at times so for us, as manufacturer of high performance tires, it makes sense to be here advising visitors on how our tires can help them have more outdoor adventures but also how they can keep themselves safe,” said Ricardo Martins, Head of Marketing for Continental Middle East, the parent company of General Tire. Catering to customers ranging from high-performance vehicle owners to family car drivers, General Tire products offer a smooth, comfortable ride and deliver precise response. Moreover, the brand is perhaps best known for its SUV and all-terrain Grabber™ range of tires that provide handling, durability and performance for passenger cars as well. — SG