Aljomaih gives out children car seats

ALJOMAIH Automotive, the largest dealer of General Motors in KSA and the Middle East, is about to embark on a comprehensive awareness-raising campaign focusing on children’s safety in automobiles. The initiative will be heavily advertised across street banners, social media and newspapers, ensuring a great level of awareness among the public. Furthermore, AAC intends to hold informative events, in which it will distribute educational material as well as car seats to families across malls, hospitals and children parks in Riyadh, Dammam and Jeddah cities. Car accidents are the number one killer of children between 1 and 12 years old in the Kingdom. Half of those who died in a motor vehicle crash under 5 years of age were unrestrained. Moreover, 72% of 3,500 observed car seats and booster seats were misused in a way that could increase a child’s risk of injury in an accident, and 40% of children who ride with unrestrained adults are not buckled up. The issue of children’s safety in automobiles is part of a bigger dilemma in the Kingdom, as there is a lack of awareness, false perception and wrong behaviors about that subject. AAC is determined to counter that serious development in its latest campaign, by tackling the attitudes of elders who regard children’s safety in cars as merely a matter of fate. In addition, the company aims to raise awareness about the threats of not using a car seat, while promoting the proper usage of car seats for children at different age groups. Sheikh Waleed Aljomaih, Chief Operating Officer of Aljomaih Automotive, said: “Ensuring a well-balanced positive development for our little ones requires managing their safety first while minimizing their chances of injury, a task that entails, amongst others, safeguarding their transportation in automobiles by using age-specific restraints properly. Children mortality in car accidents across the Kingdom remains unnecessarily high. AAC regards any complacency in tackling that issue as Gross Negligence by everyone involved, a fact which inspired us to launch our latest campaign in the hope of reversing that trend.“ — SG